Client Story · Ken Rusk
How a First-Time Author With No Following Became a National Bestseller.
With no fame, followers, or publishing experience. Just expertise worth sharing.
See How We Build Bestselling Books for Experts Like You
Before Working With KAA
Ken had decades of experience. But no platform - and no path to get published.
Most experts have the same problem: they’ve built success worth writing about, but the publishing world won’t take them seriously without a following.
Ken was no different.
The KAA Advantage
We rebuilt his book, his positioning, and his publishing strategy from the ground up.
01
Voice Capture:
We extracted Ken’s real-world experience and insights - and structured them into a clear, compelling narrative.
02
Strategic Positioning:
We positioned the book around opportunity and economic mobility - exactly what readers and publishers were looking for.
03
Bestseller Blueprint:
Former Big-5 editors shaped the proposal, while our agents pitched it directly to top publishers.
04
Publishing Deal & Launch:
The book sold at auction to HarperCollins in a mid six-figure deal - then launched with full PR and media support.
We rebuilt his book, his positioning, and his publishing strategy from the ground up.
What Happened Next:
Book sold at auction to HarperCollins
Hit the Wall Street Journal Bestseller List
Featured on major media platforms
Endorsed by Tony Robbins
Ken built a national personal-brand platform
As Seen In
Ken didn’t just publish a book. He built a legacy business around it.
The founders and experts being quoted, featured, and referenced have all done one thing.
They’ve published.
A book changes the way the market sees you: your name carries weight, your ideas travel further, and opportunities come to you.
Scott Cawthon
#1 New York Times — Best Selling Author, Over 1 million copies sold!
Kevin Anderson’s team delivers excellence — responsive, dedicated, and trusted partners on over a dozen manuscripts, including Five Nights at Freddy’s.
Brian Baumgartner
Actor on NBC’s The Office and author of a New York Times bestseller.
Thanks to the tireless support of Kevin Anderson & Associates — especially Eric Spitznagel — for shaping our story with such skill and heart.
Ken Rusk
Author of Wall Street Journal Bestseller.
I didn’t have a built-in audience to sell thousands of books to. But within a few months, I was a bestselling author!
Tom Golisano
Self-made billionaire, founder of Paychex, and author of the #1 national bestseller Built, Not Born.
Kevin Anderson & Associates guided me seamlessly through the publishing process — capturing my voice and bringing clarity to every page.
Bestselling author, millions of copies sold
NYT bestseller, 100,000+ copies sold
#1 national and WSJ bestseller
NYT bestseller by producers of NBC’s The Office
Six-figure deal with Harper and WSJ bestseller
No. 1 NYT bestseller with 9,000,000+ copies sold